Hi! I'm Liz (she/her/hers).

I'm people-first designer who loves helping uncover the shape of things.

Sometimes that's realizing the user problem you missed that first time, or it's understanding how users influence business decisions, or it's figuring out a new team process and or it's creating The Best Meal Ever™️ Chopped-style with leftovers at the end of the week. There is always a solution, and I'd love to figure out what it might be together.

Currently consuming

📕 Billionaire Wilderness

🎵 Bill Withers’ Lovely Day

📺 Apple TV’s Slow Horses

🍚 Burma Bites

🍺 Alvarado St Brewing Mai Tai

<aside> ☕ The best way to get to know me is to grab a coffee and meet. Feel free to reach out!

</aside>

WDYM, "people-first?" Why not "user-first?" A couple reasons.

One, the term user has become a strangely clinical term placing a wall between those who make software from the humans who are expected to use it. Yes, sometimes you need to use it. But before someone even thinks of a software solution, they are simply a person with a problem. Those people have external influences that may have nothing to do with what you're trying to sell, and it's important to consider how those help or harm their experience.

Two, I care deeply about the people I work with. Life is too short and work is too much of our lives to be wholly disengaged from our peers. This isn't to say you need to be friends with everyone, but it's important to have a sense of belonging, a desire to contribute, and a way to be inspired to keep on creating, building and growing together. I believe that the best work comes from people, not just workers.

For more (probably way too much) about working with me, keep on!


Working with me

🕊️ General philosophy about work

We’re all in this together.

A team should be always focused on their team goal, and how it ladders up into the rest of the company’s success.

I firmly believe that creating the best experience for users happens from an equal partnership between Engineering, Product and Design (and deeply hate the stool/chair analogy). While everyone’s contribution level may change over the course of the product process, the end result is an equal effort across the team.

💻 Personality and working style

Working stylewith me

I like working in a group for brainstorming and feedback (rather than wading through notifications and comments) but working individually for execution. I prefer to err on overcommunication rather than less, because I intensely dislike duplicative work and late feedback. My past life in ad agencies taught me (for better or worse  ¯\(ツ)/¯) to adjust to hovering art directors, be comfortable with rejection, trust others to do their job, take work seriously but above all keep your sense of humor. Because of this, I try to not take critique personally, and welcome constructive criticism and discussion around my work.